Nick Holt
Residing in Somerville, MA 02144 • 508-423-4433 • nfholt10@gmail.com • @nholt
Experience
SEO ANALYST
Overdrive Interactive — June 2016 – Present | Allston, MA
Overdrive interactive is a full-service online marketing firm that serves a wide range of B2B & B2C Fortune 500 companies.
– Manage SEO campaigns by generating ranking and performance reports, conducting site audits, and creating client best practice documentation.
– Manage and refine SEO strategy to improve qualified organic search engine rankings by frequently testing and updating website components, while translating into actionable SEO recommendations.
– Develop SEO strategies and project plans for B2B & B2C clients.
SEO STRATEGIST
CHARLES RIVER INTERACTIVE — March 2014 – June 2016| Waltham, MA
Clients: Large International Charity Organization, eCommerce Site, Large Educational Technology Company, Boston Higher Education Institution, Online Auction Website, and Boston-Area Hospitals.
• Generate monthly reports and provide insights for numerous clients using Google Analytics.
• Assist in development and execution of SEO project plans and long-term strategies for clients.
• Develop SEO strategies and project plans for all tiers of clients.
• Conduct SEO competitor, social media, mobile, YouTube and ranking analyses for clients.
SEO ANALYST
HAVAS MEDIA — August 2013 – January 2014 | Boston, MA
Clients: Fortune 500 Companies Specializing in Hospitality, Food Production; Large Commercial Bank; Health Insurance Company; and a Financial Planning Company.
• Created a monthly ranking report with analysis and insights for a Commercial Bank via BrightEdge.
• Wrote, optimized and uploaded dozens of travel guide articles into a client’s CMS.
• Performed keyword research, keyword mapping, HTML/XML sitemap creation, on-page content recommendations, technical audits, social audits, and link reclamation.
PAID SEARCH ANALYST
HAVAS MEDIA — March – July 2013 | Boston, MA
Client: Fortune 500 Company Specializing in Hospitality
• Helped manage pacing and budget for one of the largest search accounts.
• Assisted with the analysis of campaigns as well as keyword research for new and existing campaigns.
• Created bulksheets for new search campaigns and other tactical efforts.
ASSOCIATE
JANA MOBILE — December 2011 – June 2012 | Boston, MA
Mobile Research and Marketing Startup Focused on Developing Countries.
• Prioritized tasks for the marketing, engineering and project management teams.
• Increased member recruitment for the World Bank Project by 600% with paid and organic channels.
• Extracted insights and create goals for the World Bank Project with Google Analytics and Pivot Tables.
• Managed all customer support efforts for over 400,000+ international members.
MARKETING ASSISTANT
HECTOR SOCIAL — June – July 2011 | Boston, MA
• Helped develop new Twitter initiatives with the social
media consultant of Currensee.com.
MARKETING INTERN
HOLLISTER STAFFING — September 2009 – May 2010 | Boston, MA
• Assisted with SEO and web analytics to optimize Hollister’s online presence.
• Wrote and optimized WordPress articles for three recruiting blogs.
Education
SUFFOLK UNIVERSITY— Boston, MA
BSBA in Marketing | 2011
GPA: 3.65
Tools
SEO Tools: Authority Labs | BrightEdge | GWT/BWT | Screaming Frog | AHREFS | SEM Rush | SpyFu |
PPC Tools: Google Ads| Kenshoo |
Analytics: Excel| Google Analytics| Google Tag Manager
Basic Programming: HTML | PHP | Python | Vanilla JS
Other: MS Suite | WordPress | Basecamp | Bluehost | HubSpot
Certifications: Google Ads cerrtified | Inbound Marketing Certified Professional (Honors)
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